The State of Global Agile Marketing Podcast
Agile marketing expert John Cass shares insights, interviews, and more about the state of agile marketing from around the world.
Recent Episodes
July 17, 2024
Agile Marketing in the Netherlands with Misha van Hamersveld-Elbers and Marielle Roozemond Episode (Ten) Dutch Version
The episode features research from the Dutch based Agile Marcom association. Misha and Marielle do an amazing job of giving insights into how agile marketing works in the Netherlands.
July 17, 2024
Agile Marketing in the Netherlands with Misha van Hamersveld-Elbers and Marielle Roozemond Episode (Ten) English Version
Pleased to launch today's interview on the state of Agile Marketing in the Netherlands with ⚡Misha van Hamersveld and Marielle Roozemond.
The episode features research from the Dutch based Agile Marcom association. Misha…
June 17, 2024
Agile Marketing in Turkey with Emre Enver Uçar Episode (Nine) English Version
The State of global agile marketing in Turkey. John Cass interviews Emre Enver Uçar, Enterprise Transformation Expert /Agile Coach / and Trainer at Projera Türkiye. Today’s podcast is the English version of the podcast.
June 17, 2024
Agile Marketing in Turkey with Emre Enver Uçar Episode (Nine) Turkish Version
Interview with Emre Enver Uçar, Enterprise Transformation Expert /Agile Coach / and Trainer at Projera Türkiye. John Cass, host of the show asks Emre his perspective on the state of agile marketing in Turkey. The podcast is…
March 15, 2024
Agile Marketing in Germany with Martin Sinning Episode Eight (German)
Martin Sinning talks about his research into the state of agile marketing in Germany with John Cass. Martin Sinning is a former freelance marketing consultant and coach. And since May of 2023, head of Marketing Europe corpor…
March 15, 2024
Agile Marketing in Germany with Martin Sinning Episode Eight (English)
Martin Sinning talks about his research into the state of agile marketing in Germany with John Cass. Martin Sinning is a former freelance marketing consultant and coach. And since May of 2023, head of Marketing Europe corpor…
Learn about agile marketing from marketers around the world, subscribe today.
Listen On
Recent Blog Posts
Where Are The Best Global Agile Marketing Examples?
Agile started in the United States with the Agile Manifesto in 2001 and spread in adoption from developers to other parts of the business such as HR and marketing. Agile Marketing has become adopted and used across the United States. But where besid…
Agile Marketing Principles
To keep up with the speed and complexity of marketing today, we are adopting a different mindset and new ways of working. The principles elaborate on the agile marketing values.
Great marketing requires close alignment, transparency, and quality …
Agile Marketing Manifesto Values
To keep up with the speed and complexity of marketing today, we are adopting new ways of working:
1 Focusing on customer value and business outcomes over activity and outputs
2 Delivering value ear…