Agile Marketing in Turkey with Emre Enver Uçar Episode (Nine) English Version

00:00:01 Host 

Welcome to the state of Global and General Marketing podcast with your host, John Cass. Together, we'll take a closer look into the state of global agile marketing. You'll learn from interviews with top Agile thought leaders and practitioners, and gain fresh new insights for your journey. Let's get ready to dive in. 

00:00:20 John Cass 

Welcome to the state of Global Agile Marketing podcast. I'm your host John Cass here in Boston, MA. Today I'll be interviewing Emre Enver Uçar, who is an enterprise transformation expert at Joel, Coach and trainer at Progeria Turkey, and he will be giving his perspective on the state of Agile marketing in Turkey. Welcome, Emre, thanks for joining us. 

00:00:45 Emre Ucar 

Hi, John, thank you for having me. It's a pleasure to be here. 

00:00:48 John Cass 

Can you tell me how you came to marketing and agile marketing. 

00:00:54 Emre Ucar 

My journey into the industry began with a passion for problem solving and passion with technology. I've always been drawn to understanding how things work and finding innovative solutions to challenges. This interest led me to pursue a career in the fields where I could apply my analytical skill and creativity initially. 

00:01:17 Emre Ucar 

I started working in a traditional business environment where I gained valuable experience in project management and business analysts. However, I soon realized that the pace of change in the industry was accelerating and companies needed to adapt quickly to stay competitive. It was during this time that I came across agile methodology. 

00:01:37 Emre Ucar 

I was interested in the principle of flexibility, collaboration and iterative development that promotes I dedicated myself in learning more about agile practice and. 

00:01:48 Emre Ucar 

How they could be applied across various industries. As I started deeper into agile methodology, I became passionate about helping organizations embrace agility to drive innovation and navigate complex challenges more effectively. Today, as an agile practitioner I worked with to implement Agile. 

00:02:08 Emre Ucar 

Members, coach teams and 1st records of continuous improvement by Journey into the AI sector has been driven by a desire to make a meaningful impact and empower organization to succeed in an ever changing world. Currently I work as an enterprise transformation expert and agile coach and project. 

00:02:28 Emre Ucar 

One of leading consultancy firms in Turkey. 

00:02:31 John Cass 

Tell me about the business culture in Turkey. How open are marketers to the agile approach? 

00:02:37 Emre Ucar 

Turkish business culture is a vibrant mixture of tradition and modernity, influenced by its unique geographical and historical position in the realm of marketing, Turkish businesses are increasingly embracing innovative methodologies, among which they agile approach. All the significant plays Turkish. 

00:02:57 Emre Ucar 

Council can to adapt quickly and effectively to rapidly changing market conditions. If you look at ways for this. 

00:03:04 Emre Ucar 

Customer satisfaction is important for Turkish businesses and Asian marketing emphasizes customer focused continuous. 

00:03:11 Emre Ucar 

Improvement 30 more. 

00:03:13 Emre Ucar 

Cooperation and social ties all the and important place in Turkish culture. Asia marketing encourages collaboration between different departments and supports rapid decision making process. 

00:03:24 Emre Ucar 

We can say that Turkish businesses have adapt to various changes through history. This can increase their ability to succeed in a fast changing business environment, such as agile marketing. 

00:03:36 Emre Ucar 

There are some traditional values and business practices may be incompatible with agent marketing principles, making it difficult for some Turkish companies to adopt agile marketing. However, Turkish culture in general can have a positive impact on Asian marketing because core principles such as flexibility. 

00:03:57 Emre Ucar 

Innovation and customer focus are valuable to Turkish business businesses, while challenges such as cultural, organizational inertia and resource constraints. 

00:04:09 Emre Ucar 

Maybe may impede the adaptation of Asia marketing in some companies. The other trajectory is positive. 

00:04:18 John Cass 

What's your assessment at the level of adoption of our job marketing by companies in Turkey? 

00:04:23 Emre Ucar 

I can say that the adoption of Asian marketing by companies in two care is steadily increasing, driven by several factors as businesses navigate rapidly evolving market landscape. There is growing recognition of need for flexibility adaptive. 

00:04:41 Emre Ucar 

And innovation in market marketing strategies, agile marketing with its emphasis on collaboration, rapid iteration and real time responsiveness is emerging as the preferred approach for many Turkish companies seeking to stay competitive and meet the changing needs of their customers. 

00:05:00 Emre Ucar 

A significant driver of agile marketing adaptation is the digital transformation. Do you think across in the? 

00:05:08 Emre Ucar 

Streets in Turkey with the rise of digital technologies, companies are realizing the importance of agility in navigating the complexities of the digital world. Responding quickly to market shift and delivering personalized experience to consumers. Furthermore, globalization also plays a crucial, crucial role in driving. 

00:05:28 Emre Ucar 

The adaptation of Azure Marketing in total, as businesses operate in an increasingly interconnected connected world, they are exposed to international best practice and trends comma. 

00:05:42 Emre Ucar 

This time mean to compete on a global scale, recognizing the importance of agility in adapting marketing strategies to diverse markets and consumer additional educational initiatives and training programs are helping to build enemies and expertise in. 

00:06:02 Emre Ucar 

Their marketing among marketing professional in Turkey as universities and training institutions incorporate agile principles into their curricula. Marketers are better achieved. 

00:06:14 Emre Ucar 

To embrace agile methodology and Dr. organizational change as the benefits of agility become more evident, all companies in Turkey are expected to embrace Asian marketing as a key driver of competitive advantage and growth. 

00:06:30 John Cass 

Can you tell me about some of the companies that have adopted our job marketing in Turkey? 

00:06:35 Emre Ucar 

Certainly several companies in Turkey have integrated agile marketing practice into their operations to enhance competitiveness and meet evolving customer demands. For instance, to exceller, prominent telecommunications provide. 

00:06:51 Emre Ucar 

Leverages Agile methodology methodologies to swiftly adapt to market changes and optimize digital campaigns, ensuring response to. 

00:07:00 Emre Ucar 

Cuz. 

00:07:00 Emre Ucar 

Summer engagement, on the other hand, you mixed Turkey's largest online food delivery platform to resize agile marketing to drive growth by repeated testing and refining marketing strategies, thereby improving customer experience and staying ahead in a competitive market. 

00:07:19 Emre Ucar 

Similarly, peak games and leading mobile gaming company incorporates agile principles. 

00:07:26 Emre Ucar 

Into product development and marketing process to accelerate game releases, gather player feedback and optimize user actually explains manufacturer employs agile marketing to enhance the engagement and personalized customer. 

00:07:46 Emre Ucar 

Then, therefore remaining responsible for customer prefer. 

00:07:51 Emre Ucar 

Moreover, gated effect growing on demand delivery service relies on agile methodologies to scale operation efficiently, launch target marketing campaigns and optimize delivery process to meet surging demand. These examples highlight how Turkish companies embrace agile marketing to drive innovation. 

00:08:11 Emre Ucar 

Achieve growth and maintain competitiveness. 

00:08:14 Emre Ucar 

In a rapidly evolving business landscape. 

00:08:17 John Cass 

How are companies deploying our job marketing in Turkey? 

00:08:21 John Cass 

What different types of adoption, agile frameworks for marketing have you seen, you know, Scrum Kanban hybrid? 

00:08:25 Emre Ucar 

Can you hear me? 

00:08:29 Emre Ucar 

Mm-hmm. Into care. Companies are deploying agile marketing methodologies in diverse ways. 

00:08:35 Emre Ucar 

Often tailored to their specific needs and organizational cultures, while spectrum and combat are commonly used frameworks, debit approach, combining elements of both are also prevalent. If you look at the most commonly preferred framework, the most preferred agile marketing framework tends to be hybrid approach that combined. 

00:08:55 Emre Ucar 

Elemental both become and combine. This preference arises from the need to balance structure and organization provided to buy second with the flexibility. 

00:09:05 Emre Ucar 

And visual flow workflow management of combo major players in the telecommunications industry such as Turkcell and True Telecom, often adaptive bit frameworks for instance, they may use the ground for structure, project planning and execution while incorporating compound for ongoing task. 

00:09:25 Emre Ucar 

And adapt work request also leading e-commerce companies find the hybrid approach advantages. The dynamic nature of ecommerce prevention campaigns. 

00:09:39 Emre Ucar 

Need for rapid iteration based on customer feedback benefits from the structure of Trump, combined with the flexibility of combat, these companies need to manage large scale complex projects while remaining adaptable to face changing market demands and customer needs. Banks and financial institutions such as currency. 

00:10:00 Emre Ucar 

And Akbank also lean towards hybrid clamor, regularity, environment and the need for beginner project management combined with the ability to respond quickly to market trends, make this approach suitable for the financial sector, this hybrid model. 

00:10:17 Emre Ucar 

Allows companies to leverage things, both frameworks enhancing collaboration collectability and respond in marketing activity. Alternatively, some companies in to care for the scrum framework traveling its structure approach and clear. 

00:10:38 Emre Ucar 

We didn't fix it time, but leads the gram marketing teams working short iterative cycles and calls the prints creating their work during Sprint planning stations and reviewing progress during Sprint reviews throughout. This disciplined approach, marketing teams can emphasize. 

00:10:57 Emre Ucar 

Transparency, accountability, and continuous improvement, on the other hand, the model companies and startups find combine appealing because of its simplicity and ease of implementation. Most companies in Turkey embraced the combo methods for agile marketing welling in flexibility. 

00:11:17 Emre Ucar 

And visualization of work process. 

00:11:21 Emre Ucar 

And as you know, one reason companies prefer come one is adaptive adaptability to different types of workloads and work. 

00:11:31 Emre Ucar 

Unlike Spectrum, which operates in fixed time boxes, combat does not describe. 

00:11:38 Emre Ucar 

Specific time intervals for completing tasks. This flexibility may come particularly suitable for Turkish marketing teams dealing with variable workloads. Adopt tax task and breaking changes in priorities. Additionally, compounds focused on limiting work in progress. 

00:11:57 Emre Ucar 

At marketing teams maintain a speedy flow of work and avoid overburdening team members. In summary, while both the crumb and compound have their dedicated followers, the hybrid framework stands out as the most preferred food to its ability to provide and. 

00:12:17 Emre Ucar 

Hello. 

00:12:18 Emre Ucar 

Flexible and effective approach to agile marketing. 

00:12:22 

How are C? 

00:12:23 John Cass 

Suite leaders reacting to the adoption of our job marketing is there more transparency and communication between the marketing department and C-Suite leaders? 

00:12:26 Emre Ucar 

00:12:33 Emre Ucar 

Ah, good question. In the Turkish people landscape, sea suit leaders are increase. 

00:12:38 Emre Ucar 

Actually recognizing the value of adopting agile methodology within marketing department, agile marketing, building iterative and agile approach to campaigns and strategies, aligning more closely with the rapidly changing consumer landscape. Marketing foster culture of collaboration and cross functional communication. 

00:12:59 Emre Ucar 

Organization as Turkish tea St. leaders witnessed the benefits of increased trans. 

00:13:04 Emre Ucar 

Healthy and collaboration in marketing, they often extend these practices to other departments, promoting a more adaptive will and agent organizational culture overall, with regular Sprint review stand up meeting and shared Dashboard 3, St. leaders can stay informed about the status of marketing. 

00:13:25 Emre Ucar 

Rose. 

00:13:26 Emre Ucar 

Team milestones and potential roadblocks. This increased transparency allows for more informed decision making, better alignment of marketing goals with our business objectives and quick response to emerging opportunities and or challenges. Moreover, agile. 

00:13:46 Emre Ucar 

Marketing fosters a culture of open communication and collaboration across departments, breaking down silos and enable cross functional teamwork. Although the adaptation of Asian marketing in Turkey is not only gaining approach in the daily marketing campaigns are. 

00:14:03 Emre Ucar 

Treated, but he's also transforming the way we engage with, with and support marketing initiatives. 

00:14:12 Emre Ucar 

Ultimately, providing greater business structure. 

00:14:15 John Cass 

In Turkey, what media organizations are supporting our job marketing? You know what? What do you see? Podcast, blogs or organizations? 

00:14:23 Emre Ucar 

Thank you, chair. Several media organization, podcasts and blogs, active support and promote Asian marketing practice, offering valuable insights, resources, and case studies to marketers are business businesses. Among these marketing tool chair. 

00:14:41 Emre Ucar 

Stands out as a leading marketing magazine covering a wide range of marketing topics, including agile marketing. 

00:14:49 Emre Ucar 

Through articles, interviews, and case studies, it provides practical tips and best practice for marketers looking to implement agile methodology. Similarly, digital age. 

00:15:02 Emre Ucar 

There's a permanent online publication focusing on digital marketing and technology trend in Turkey, but that's for regularly features articles, interviews and opinion pieces on agile marketing, offering valuable insights and analysis for marketing professionals. There are Turkish. 

00:15:22 Emre Ucar 

Broadcast channels that cover agent marketing and related topic. 

00:15:26 Emre Ucar 

One notable example is the marketing church broadcast channel. While it covers a wide range of marketing subjects, including digital marketing, branding and customer experience, it also delve into agile marketing practice, podcasts, teachers, discussions with the industry expert. 

00:15:46 Emre Ucar 

Case studies and practitioner keeps for man. 

00:15:48 Emre Ucar 

Letters interest in adopting agile market methodologies, marketing childcare provides valuable insights and perspective on agile marketing tailored to the Turkish audience, making its valuable resource for marketers and business in Turkey. 

00:16:06 Emre Ucar 

In the realm of written content, as a lamasco is a well known marketing block in Turkey calling the nation. 

00:16:14 Emre Ucar 

Trends, names and insights in the marketing industry, with workings in articles and resources on agile marketing, it serves as a valuable sort of informal. 

00:16:24 Emre Ucar 

Patient and inspiration for marketing. Additionally, agile, Turkey, Agile, Turkey stands as a community driven organization promoting agile methodologies across industries, including marketing through events, workshops and conferences. Each facilitates knowledge sharing and. 

00:16:45 Emre Ucar 

Networking opportunities for professional interests in agile marketing. Together, these media organize. 

00:16:52 Emre Ucar 

Podcasts and blogs play vital Role in supporting the adaptation of Asian marketing in Turkey by providing education, inspiration, and network opportunities. They contribute to growth and development of agile marketing practice in the Turkish marketing landscape. 

00:17:10 John Cass 

What do you think is the future of our gel marketing in Turkey? 

00:17:14 Emre Ucar 

You brought up a very good point here. The feature for Agile marketing looks promising and dynamic as businesses continue to adapt to rapidly changing digital landscape and consumer. 

00:17:28 Emre Ucar 

Divers Agent marketing offers a strategic advantage by embracing agile principles and methodologies, Turkish marketers can enhance their ability to respond quickly to. 

00:17:39 Emre Ucar 

Market shifts, customer feedback and emerging trend. This agility allows marketers to iterated campaigns in their real time optimized performance and deliver greater value to the their target audience. 

00:17:56 Emre Ucar 

Do more again, marketing also collaboration across teams promotes experimentation and enables data-driven decision making all future essential in driving growth and innovation in the competitive Turkish markets. Overall, the future for agile marketing in Turkey. 

00:18:16 Emre Ucar 

One of continuous evaluation, where adaptable and forward thinking thinking companies will thrive in meet. 

00:18:25 Emre Ucar 

Think the ever changing demands of customers as child starving say it's not the strongest office prices, the tax service, nor the most intelligent but the one most responsible to change. So if you want to survive, you must keep up with change. Thanks for listening to me. 

00:18:45 John Cass 

Emory, thank you so much for doing the interview today. I really appreciate it. 

00:18:50 Emre Ucar 

You're welcome. It's my pleasure. 

00:18:52 John Cass 

Well, thanks for joining us on the state of global agile marketing in Turkey with John Kass, my thanks to Emory, and we'll see you next time. 

00:19:00 Host 

Thanks for joining us for another episode of the Global Agile Marketing Podcast. Be sure and subscribe to our show and leave a review to let us know what you thought of today's episode and if you like what you've heard and want to learn more, visit globalagilemarketing.com.