Global Agile Marketing Blog

Melissa Ribeiro de Almeida é consultora ágil da Pmweb, empresa de tecnologia full-service, e faz parte do Grupo WPP através de sua parceria com a Wunderman. E ela é professora das disciplinas; "Negócios Digitais" e…

Melissa Ribeiro de Almeida is an agile consultant at Pmweb, a company that specializes in CRM and marketing services and technologies, which is part of the WPP Group through a partnership with VML. And she is a subject teacher; “Digital Busine…

Agile started in the United States with the Agile Manifesto in 2001 and spread in adoption from developers to other parts of the business such as HR and marketing. Agile Marketing has become adopted and used across the United States. But where besid…

To keep up with the speed and complexity of marketing today, we are adopting a different mindset and new ways of working. The principles elaborate on the agile marketing values. Great marketing requires close alignment, transparency, and quality …

To keep up with the speed and complexity of marketing today, we are adopting new ways of working: 1 Focusing on customer value and business outcomes over activity and outputs    2 Delivering value ear…