March 22, 2024
Agile Marketing Manifesto Values
To keep up with the speed and complexity of marketing today, we are adopting new ways of working:
1 Focusing on customer value and business outcomes over activity and outputs
2 Delivering value early and often over waiting for perfection
3 Learning through experiments and data over opinions and conventions
4 Cross-functional collaboration over silos and hierarchies
5 Responding to change over following a static plan
Melissa Ribeiro de Almeida sobre o estado do marketing ágil no Brasil
Melissa Ribeiro de Almeida é consultora ágil da Pmweb, empresa de tecnologia full-service, e faz parte do Grupo WPP através de sua parceria com a Wunderman. E ela é professora das disciplinas; "Negócios Digitais" e…
Melissa Ribeiro de Almeida On The State of Agile Marketing In Brazil
Melissa Ribeiro de Almeida is an agile consultant at Pmweb, a company that specializes in CRM and marketing services and technologies, which is part of the WPP Group through a partnership with VML. And she is a subject teacher; “Digital Busine…
