April 29, 2024

Agile Marketing Principles

To keep up with the speed and complexity of marketing today, we are adopting a different mindset and new ways of working. The principles elaborate on the agile marketing values.

  1. Great marketing requires close alignment, transparency, and quality interactions with internal and external customers
  2. Seek out different and diverse points of view
  3. Embrace and respond to change to enhance customer value
  4. Plan only to a level sufficient to ensure effective prioritization and execution
  5. Take chances, and learn from your failures
  6. Organize in small, cross-functional teams where possible
  7. Build marketing programs around motivated individuals and trust them to get the job done
  8. Long-term marketing success benefits from operating at a sustainable pace
  9. Agile marketing isn’t enough. Excellence in marketing requires continuous attention to marketing fundamentals as well
  10. Strive for simplicity

Melissa Ribeiro de Almeida sobre o estado do marketing ágil no Brasil

Melissa Ribeiro de Almeida é consultora ágil da Pmweb, empresa de tecnologia full-service, e faz parte do Grupo WPP através de sua parceria com a Wunderman. E ela é professora das disciplinas; "Negócios Digitais" e…

Melissa Ribeiro de Almeida On The State of Agile Marketing In Brazil

Melissa Ribeiro de Almeida is an agile consultant at Pmweb, a company that specializes in CRM and marketing services and technologies, which is part of the WPP Group through a partnership with VML. And she is a subject teacher; “Digital Busine…