To keep up with the speed and complexity of marketing today, we are adopting a different mindset and new ways of working. The principles elaborate on the agile marketing values.
- Great marketing requires close alignment, transparency, and quality interactions with internal and external customers
- Seek out different and diverse points of view
- Embrace and respond to change to enhance customer value
- Plan only to a level sufficient to ensure effective prioritization and execution
- Take chances, and learn from your failures
- Organize in small, cross-functional teams where possible
- Build marketing programs around motivated individuals and trust them to get the job done
- Long-term marketing success benefits from operating at a sustainable pace
- Agile marketing isn’t enough. Excellence in marketing requires continuous attention to marketing fundamentals as well
- Strive for simplicity
